It's not what you know, but who you know. In the online world, it's not who you know, but who knows you. More accurately who follows you. 

We all want to increase our customer base and worry about how many followers we have to our social media outlets. So in a world where bigger is better, it is refreshing to see that a big player such as Instagram is taking such steps to purge it's fake and inactive accounts and actually give everyone a real look at what is going on behind the scenes. 

As we have stated time and time again to those who grant is an audience. It is the quality of the traffic as opposed to the sheer volume of traffic which should be your KPI. 

iI you think that your business needs more customers than followers, get in touch and we can discuss how to build your strategy.