So what does a website really cost?
So, you’ve got an interesting idea and you want to tell the world. Fantastic! Before you get to figuring out the next steps to building a website you have a few questions you need to ask yourself. You’re going to have to give up something in order for this idea to propagate the inter-webs.
As a business owner you have a couple routes to take to get your project on the move digitally. If you have lots of time available and you don’t want to spend much money you could easily grab the latest hosted CMS installation and get to work. But it's a lot of work and time consuming if you have never done a web build.
So, I should hire a firm to do the hard work?
Most of the time we would have to say yes to this question, but only if you don’t have lots of time or don’t care to learn the technicals. Most people are busy with their lives trying to succeed and be happy. It takes a lot of time to maintain a website as you can see, especially if you want to get results. And we know you want results, because you’re reading this article.
Developers and designers are more than just a techie who is producing pretty pixels for you. We believe in a strong partnership between parties, which uses constant communication to ensure a final product is exactly what you’ve seen us create. Milestones are important to keep clients up to date, and to inform us designers when we stray.
Proper designers will inspire you and be inspired by you. The combination of different backgrounds and unique points of view enable intelligent design to flourish, meaning people want to visit your website. As a designer we appreciate when our clients are busy building revenue, because it’s a sign of a good business.
How much will a website cost?
This question is actually somewhat difficult to answer, and we believe this is why people have bad experiences with agencies. We work our utmost to inform you of exactly what you are purchasing. We believe in what we do, because we’ve seen first hand what landing your website on the front page of Google can do for profit and public opinion.
When you purchase a website from us, or any other agency that knows its stuff, you will be purchasing history and experience and expert knowledge. Squareglu has over 80,000 combined hours of experience with web technologies and computers divided amongst our team. This directly relates into the success of a site and final cost of the product. With an experienced agency you will go through far fewer revisions and headaches. Your risk will be lower.
Let’s say you decide to hire a developer on the lower end of the cost spectrum to design and implement your website. It’s unfortunately common that the cost will increase, or the value of your investment drops over time. The fate of the project lies on the designer assessing your needs and goals, and if that isn’t taken seriously it may fail. They will go through revision after revision, because they don’t know exactly what you want — they are guessing each time you see a new version. This wastes a lot of time and money.
A great designer spends the time getting to know his or her client before even touching the code. There are many steps we must take to learn about what you do and who you are. Your company story, and the individual stories of your staff, are what really matter, and designers need to be able to extract the seeds of who you are.
Successful agencies will require a down payment for the project upon negotiation. That payment can vary between companies and projects greatly, but each agency will require a certain amount of money to cover the cost of business. Artists, coders and strategists take money to satisfy - especially if they are really good. So then how does one come up with a proper price that honours both sides of the transaction? Value based pricing.
You’re hiring a team to design a website, and ask them how much the cost is going to be? Don’t be surprised if they begin to ask you about your own budget and revenue sources. It’s actually important for an agency like us to know how much money your company processes in a year, because how much we charge you depends entirely on how much revenue we can generate for you.
You say you make £500 per sale on average, amounting to roughly £5,000 - £35,000 a month in gross sales. The agency will typically take that number and estimate how much their service will affect that profit margin. Great design practices can increase someone’s traffic by 10-50%, which directly translates into sales. What would that revenue do for you? Just keep in mind that’s after a year’s work. Progress is seen immediately once the new design is live, because people are more inclined to follow buttons and links when designed with SEO in mind.
Search engine optimisation (SEO) is the practice of designing a webpage with Google in mind, so the search engines can easily sort through the site and determine the contents. Further, Google pays attention to the time a visitor stays on a page. The better your content and the easier it is to find the better your ranking in google will be. We talk more about SEO here. Remember that great SEO practices can triple your traffic and income, and is entirely separate from a new design. SEO must be kept in mind with design, but practicing SEO requires work every week. That’s why SEO can be more expensive, and yet is necessary for explosive growth.
Take the amount of profit your company makes from the new design and the cost will be a tenth of that. So…
PROFIT DERIVED FROM NEW DESIGN ÷ 10 = WEBSITE COST
Let’s say our example company makes £300,000 a year gross. With this formula we can assume a conversion increase of 15% or more:
15% OF £300,000 = £40,000 ÷ 5 = £8,000 FOR THE PRICE OF THE WEBSITE
For example, the agency says their service will increase your sales per month by 5 at first, increasing substantially over time as they include promo videos, pushes the important information into the top of the view, and includes eye-catching calls to action which helps guide the user to begin the sales immediately. With these methods of design and coding your website will rank better, retain visitors longer, and make the stay much more enjoyable. Everyone wins.
Suddenly that £15,000 website you hesitated to fund is cranking out hundreds of thousands of pounds, or increasing your visibility substantially, or the awareness of your brand or product. Today’s business is digital
Get on board today and start making serious profit. The more money you invest into your website the higher the chances your visitors will stick around and be happy about it. A serious web designer makes a website to make someone money, or to market a new product, or to make a client happy in some way. It’s important to us that you succeed, because it reflects back to us and who we are.
We are here to help you find solutions, and sometimes the solution is more than just a website.