AR & USDZ

 

USDZ Files

Apple and Pixar recently announced their new format for Augmented reality files called USDZ.

Basically it is an uncompressed zip container for the multiple files required to create a 3D file. It includes information about the frame, textures, materials and their properties. It allows us to be able to include 3D objects within your website. We host the files and serve them up to the Squarespace website. If you are using an iPhone with iOS12 or above, you will be able to tap the image below and see the object in the space around you.


 

HOW TO VIEW AR Content

  • You will need a device running iOS 12 or later, tap the image above

  • Select the “AR” tab

  • As this is a small object, point the phone downwards on a desk or some other flat surface

  • Follow the on screen instructions if prompted

  • Once the area has been scanned, you will be able to tap to plant the object

  • Move your device around the object to inspect it


 

VIEW AS A 3D MODEL

For those of you who are not viewing on an iPhone, fear not, 3D models can still be seen on any modern browser or even viewed as a model in a VR headset.


 

THINK BIG(GER)

Of course, it is fun to see a small toy on your desk, but are there any practical use cases for this tech? The simple answer is yes!

You can view small items or larger items such as table or chair and see how it fits in your home before you go all the way to the shops only to find it is the wrong size or shape for you surroundings.


 

ALL IN THE NAME OF ART

We are all spending more and more time staring down at our phones, it is not good for your posture!

Fortunately Apple AR Kit also allows for items to be placed on a vertical surface… for example…. a painting


 

ALL IN THE NAME OF FUN

During the 3D modelling process, items such as glass and reflective materials are difficult to replicate.

We take these items, flatten the material or use 3D software to rework the wireframe and re-rendered to make the product behave like it should or even to accentuate the features like in the example below. Place this item on a table, you will see the frame reflects light as you move around. By contrast, you can see that some objects in close proximity to the picture are lightly reflected due to a glass sheet placed in front of it.

Augmented / Mixed reality can be as subtle or as brash as you want it to be.